Facebook Training: How to Find Your Competitors on Facebook (And Steal Their Fans)
Hey Facebook Page admins, did you know there’s a simple trick taught by Facebook training experts that you can use to politely steal your competitors’ fans and leave them thanking you?
It’s all about leveraging Facebook’s tagging feature. To find out how you can use this easy strategy to drive free, highly-targeted traffic to your existing Facebook Page, just keep reading this step-by-step Facebook training article.
Step 1. Track down competing or otherwise related Facebook Pages.
The first step to stealing your competitors’ fans is finding your competitor’s Facebook Pages. There are two main tools you can use to do this: Google and Facebook’s own search feature. To use either method, start by coming up with a list of keywords or short keyword phrases for your niche. For instance, my main term would be Internet marketing.
Next, you can start with the Google method. Type one of your keywords into Google, followed by the word Facebook. For example, I would type in “Internet marketing Facebook”. In the results, you will hopefully see many relevant Pages that are in competition with yours, or at least directly related to your niche. Keep track of these.
After that, go to Facebook’s search bar and look up your keywords directly. This time, for example, I would just type in “Internet marketing.” Go to the bottom of the list that Facebook gives you and click on “See more results”, then click on the orange flag that says “Pages”. You will now see a list of Facebook Pages in your niche and how many likes each Page has.
Step 2. Decide which Facebook Pages to target.
The main criteria here should be whether the Facebook Page you’re looking at can bring value to your current fans, and whether you can bring value to that Facebook Page’s fans.
Keep in mind that just because a Facebook Page doesn’t have many likes doesn’t mean it isn’t worth your time. Sometimes Facebook Pages don’t have a lot of fans because they’re highly targeted, which can be an advantage to you. Admins of less-popular Facebook Pages might be more willing to work with you, so give them a chance
Step 3. Contact the owners of these Facebook Pages.
Now it’s time to contact the owners of the most relevant Facebook Pages you found and start a dialogue about the possibility of promoting one another.
You can usually find the owner or owners of a Facebook Page by going to the About section of that page. Now, go to your personal Facebook profile and send the owner or owners a concise, causal message. Introduce yourself, give their Facebook Page a few specific compliments, introduce your own Facebook Page, and ask if it would be OK for you to share some of the content on their Page with your fans.
If you want, you can also send the owner or owners a friend request. Just remember that some Facebook users like to keep their business and private lives separate, so don’t take it personally if they don’t respond to your friend request. They might still be interested in working together.
Also, you’ll find that a few Facebook Page owners choose not to associate themselves with a Page, especially if the Page represents a global brand. In that case, you can just message the Facebook Page directly from your personal Facebook account.
Step 4. After establishing a relationship, tag each Facebook Page in a customized post on your own Page.
Here’s the fan-snatching tagging method the Facebook training experts at Get 10,000 Fans recommend. In case you’re not familiar with tagging, Facebook tags are links you can include in your updates that either point at Facebook Pages or other users. For Facebook Page promotion, you’ll be tagging other Facebook Pages from your own Page.
To tag another Facebook Page, type the @ symbol while writing a status update and start entering the name of the Page you’re interested in. Click on it when it when you see it in the drop-down menu. After you post this status update, it will have a link to the other Facebook Page, and anyone who clicks on that tag will be directed to that Page.
Now, here’s the part that helps you. Depending on that Facebook Page’s settings, your tagged post may also appear right up front on that Page. Some of that Page’s fans are bound to be curious and click on your Page, sending free and very targeted traffic your way. Of course, this is much more likely to happen if your tagged post was a good one from an Internet marketing perspective.
Here are a few things you don’t want to do when tagging another Facebook Page:
- Tag Facebook Pages unrelated to your niche
- Create a post with just a tag and no other content
- Tag more than one Facebook Page in the same post
- Mention promotions or sales when tagging another Page
- Post the same tagged status update more than once
In short, don’t spam, and don’t promote too hard. A concise, relevant, tagged post will be enough for you to steal some of a competitor’s Facebook fans and leave them thanking you for contributing.
As an extra step, if you’ve added the owner or owners of the other Facebook Page on your personal profile, you can tag them on a status update from there, too. It’s a friendly way to further the relationship and send them a little more buzz.
Remember to have fun with this!
Interacting with people and sharing content is what makes Facebook fun in the first place. It’s great to have an opportunity to talk to other people in your niche, learn from Facebook training, and bring in new fans at the same time. Enjoy the relationships you establish with other Facebook Page owners and they will be more profitable for both of you.
If you’re in the Internet marketing niche, how about starting by stealing a few fans from my Facebook Page? It’s OK, I have more than a thousand, and after participating in a lot of Facebook training, I’m not worried about running out. Message me at my Internet marketing Facebook Page and let’s start promoting each other!