This Facebook training article is all about why you should use more photos on your Page. If you’re like most Page admins, the majority of your status updates still feature just text with maybe the occasional link, and that means you’re missing on out on lots of opportunities to capture the attention of your fans.
Keep reading this Facebook training article to learn 5 reasons you should use more photos when posting on your Facebook Page:
1. Photos are more likable.
Status updates featuring photos get more likes than those featuring text, videos, or links, according to a study conducted by social media scientist Dan Zarrella encompassing 1.3 million posts made on the top 10,000 Facebook Pages.
2. Photos are more shareable.
In terms of promoting interaction on Facebook, shares are where photos really shine. Zarrella’s same study of 1.3 million status updates found that photos are shared almost three times as much as their closest competitor, videos. Statuses featuring either text or links were left way behind.
3. Photos get plenty of comments.
Interestingly, Zarrella’s study found that statuses featuring text actually get slightly more comments than photos. However, photos still receive about twice as many comments as videos, with links once again left far behind.
You can try to harness the interactive power of both photos and text by always writing a Facebook status update that prompts interaction along with a large, relevant photo.
4. Photos stand out more in your fans’ News Feeds.
According to Facebook’s statistics, the average Facebook user has 190 friends. As you can imagine, that means the average Facebook user’s News Feed is pretty crowded.
So, it’s common sense that large, colorful photos can help your Facebook Page posts’ stand out amid the flood of what are still mostly text-based status updates from users.
5. Photos stand out more in your Timeline.
As you’ve surely noticed, Facebook’s new Timeline layout is very visual. All you have to do is scroll down on another Page to notice how much photos jump out now.
Though most fans will interact with your Facebook Page through their News Feed rather than your Page itself, your Page is still the place where you should be converting fans to leads through a custom tab featuring an e-mail list sign-up form, so it’s to your benefit to keep your fans engaged on your Page, too.
In short: you should include a picture in almost every status update you make on your Facebook Page.
That’s right, just about all of your posts should feature a picture. Now, if you’re already embedding a video in a status update, you probably don’t need a picture, but posting just text or just a link is basically a wasted opportunity. To find royalty-free images, check out stock photo websites like